Philosophy

Being exposed to the building and construction trades since I was a teenager in Florida, I always found myself questioning why modern architecture did not seem to perform well over time.

This experience led me to depart the US for Italy in my late 20’s to educate myself of how the Romans created their architecture so remarkably well. It was here that I discovered this phenomenal mineral called Calcium Carbonate (Limestone) – and its critical role in sustaining their architecture.

It’s been proven that Limestone is the most sustainable building material the world has ever known and why the ancients depended on it to build their empires.

I’m on a mission to make buildings last longer, save energy costs, and most importantly – benefit human health.

I am convinced that Limestone is the key to truly sustainable architecture for America today.